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Strategizing AI Success: Build, Buy, or Partner?

Dan Lesovodski

In today's competitive landscape, an organization's AI strategy is pivotal. AI is poised to reshape industries, create new products, models, and markets. The pressure to stay ahead pushes departments into AI initiatives. However, without clear business goals, this can result in ineffective, isolated solutions. Often, teams opt to build AI systems from scratch when more efficient options exist, like off-the-shelf solutions or partnerships with AI specialists.

AI Strategy Choices

To navigate AI complexity and make informed decisions, organizations must define the value they seek from AI. Three primary strategies exist:

  • Build: Creating AI solutions in-house.
  • Buy: Procuring AI components.
  • Partner: Collaborating with AI experts.

Lean Towards "Building"

Teams often prefer building, seeking control and differentiation. However, "buy" or "partner" may be more practical. For instance, small businesses use APIs to access external data. When expertise or data is lacking, suitable partners can accelerate projects.

Five AI Strategy Considerations

  1. Feasibility: Verify project viability through agile pilots within 3-6 months to avoid undue costs.
  2. Need and Funding: Ensure AI projects align with business goals, have stakeholder commitment, and clear funding.
  3. Data Availability: Assess whether internal or external data sources are better suited for the project.
  4. Strategic Impact: Determine if the project offers a competitive edge or is more tactical. Consider broader usability.
  5. Internal Capabilities: Assess in-house expertise; consider external solutions or partnerships for speed.

Choosing the Right AI Strategy

The optimal strategy depends on your organization. Building is formidable; integrating existing solutions is often quicker and cost-effective. A dual approach is prudent:

  • Leverage Existing Expertise: Integrate available AI innovations to expedite market entry.
  • Build In-House Capabilities: Invest in in-house capabilities for sustained, long-term value.

This approach maximizes AI value while avoiding resource waste. It is always a win-win situation to have an AI partner who can help maintain the right balance in your organization.

Here are several key benefits of partnering with specialized consulting firm:

  • Saving time: Specialized consulting firms expedite decision-making and implementation due to their experience and singular focus on the problem, in contrast to internal staff juggling multiple responsibilities.
  • Specialized Expertise: Consulting firms employ professionals with specialized skills and industry experience, providing clients access to expertise they may lack internally.
  • Objective Perspective: Consultants offer an impartial viewpoint, especially valuable when addressing complex internal challenges influenced by organizational culture, politics, or past decisions.
  • Problem Solving: Consultants excel at diagnosing organizational issues and proposing effective solutions, spanning from change management to technical implementations.
  • Resource Flexibility: Consulting firms offer temporary resource augmentation for projects requiring rapid or extensive efforts, enabling companies to maintain agility without hiring full-time staff for short-term initiatives.
  • Time Efficiency: Consultants expedite decision-making and implementation due to their experience and singular focus on the problem, in contrast to internal staff juggling multiple responsibilities.
  • Best Practices: Consulting firms, working with various clients facing similar challenges, possess insights into industry or sector best practices.
  • Risk Mitigation: Leveraging consultants' specialized knowledge helps companies navigate new markets, product launches, or technology implementations while mitigating associated risks.
  • Skill Transfer: Consultants often provide training to internal staff during projects, enhancing the organization's capabilities even after the consultancy concludes.
  • Cost Efficiency: While consultants may seem costly per hour or project, they often offer cost-effective solutions by resolving problems swiftly and efficiently.
  • Network Access: Some consultancies provide access to extensive networks of businesses and experts, potentially uncovering new business opportunities or partnerships for clients.
  • Innovation: Consultants may introduce new technologies or methodologies that drive innovation and confer a competitive advantage.
  • Accountability: Consultants are typically accountable for delivering specific outcomes within defined timeframes, adding an extra layer of assurance that objectives will be achieved.

Generally, organizations engage consultants to bridge knowledge gaps, tackle specific challenges, drive change, and ultimately enhance their overall value proposition.

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